Who owns your brand? Hint: The same person who owns your dog. Stop looking around. It’s you. If you don’t have a dog, just play along. If your dog eats the neighbour’s lawn furniture, it’s your problem. If that neighbour blogs, tweets or otherwise moans publicly about it, then it’s still your problem but more […]
Bizmarketer’s Five Rules for Free Stuff
So many trinkets, so little benefit. Marketers need to spend some time thinking through their trinkets and freebies to get the most out of their premium items spend.
The Silly and Slightly Sickening Cost of Tradition
An awful lot of marketers do an awful lot of awful things because, well, because they’ve always done awful things.
