We’re still unpacking the unfortunate exchanges between Alex and Terry. If you haven’t read them, start here, then read this and check out last week’s post. Stupid Reason #9 – Scope creep. Campaigns and product launches and such are complex things, with lots and lots of moving parts. Good marketers can see all the parts […]
Sometimes Marketing Should Whisper
I don’t know about you, but I’m about hoarse from all the yelling I’ve been doing lately. What with radio, OOH and a bunch of SEM stuff, I’ve been screaming for quite a few weeks now. No complaints: the leads are coming in, but sometimes marketing can be just as effective when we don’ t interrupt […]
Six Great (and brief) B2B Reads for Labour Day
At some point this week, a few parents will discover the remains of the final school lunch from last June deep in the bottom of a backpack. They will also find an invitation to a birthday party on July 31st, four socks they’ve never seen before and a handful of gravel. Thus begins another academic […]
The Revenge of the Content Monster
I think it is fair to say that marketers have unleashed some pretty horrible things on the world over the years. New Coke, plug-in air fresheners, negative option billing, scent strips, greeting cards that make noise and those little family icons on the backs of cars come immediately to mind. It’s time, I believe, we […]
Fixing Your Sucky Website Step Three: The End Game
Here is our final look at fixing sucky websites. In Step One, we cleaned up the obvious stuff like broken links and old content. Step Two had us updating images and fixing navigational dead ends. But that was just window-dressing. Deep down you know when even your very pretty site is still Sucky. You also […]
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