Last week we talked about the importance of defining our Ideal Customers. Also there was a Venn Diagram. In case you are too lazy to go look, Ideal Customers are people or organizations that have a perfect blend of a compelling need for your product, a deep understanding of value, trade-offs and limitations and the […]
How to Define Your Ideal Customer
Here is a recent email exchange from my day job: Random Guy to me: (I’m paraphrasing) Hello, we are looking to acquire companies in Canada and would like to acquire your company. Please let me know when I can call you to discuss terms. Me: Is this a joke? Random Guy: Not a joke. I […]
