Ah, yes, Earth Day. Our annual reminder that what we do isn’t particularly nice to many other creatures. Happily, the trade media turn their Mirror, Mirror on the Wall rhetoric up to high and devote entire issues to reassuring us that we are the Greenest Ones of All, despite all kinds of evidence to the […]
You Are Not Green
I don’t care if you use post-consumer paper in your 3-million piece DM drop. I don’t care if your employees are forced to plant trees on their lunch breaks. Recycled toner? Not impressed. Special parking spot for hybrid vehicles? Your mum must be proud. You’re just not green. Let’s tell the truth here, those are […]
