“Sustainability is a topic that IBM’s really passionate about. Our view is that we now live in a world that’s becoming a system of systems and that is a world of multiplicity and diversity. Given that, we believe that for effective action there’s got to be collaboration across organizations, not just within one specific organization.” English translation: At […]
You’re Still Not Green, You’re Just Clever
Ah, yes, Earth Day. Our annual reminder that what we do isn’t particularly nice to many other creatures. Happily, the trade media turn their Mirror, Mirror on the Wall rhetoric up to high and devote entire issues to reassuring us that we are the Greenest Ones of All, despite all kinds of evidence to the […]
You Are Not Green
I don’t care if you use post-consumer paper in your 3-million piece DM drop. I don’t care if your employees are forced to plant trees on their lunch breaks. Recycled toner? Not impressed. Special parking spot for hybrid vehicles? Your mum must be proud. You’re just not green. Let’s tell the truth here, those are […]
