At some point this week, a few parents will discover the remains of the final school lunch from last June deep in the bottom of a backpack. They will also find an invitation to a birthday party on July 31st, four socks they’ve never seen before and a handful of gravel. Thus begins another academic […]
Ten Festive Links for Tired B2B Marketers
When There’s No Seat at the Grown-up Table Many marketers spend years in the asteroid belt around their Corporate mother-ships, never getting to play with the master brand. Yet they’re routinely charged with figuring out value propositions for cans of compressed air, software that helps other software manage software or industrial thickeners. If this is […]
Nine Great B2B Links for Labour Day that Have Nothing to do with Golf
On the Thursday before Labour Day, good marketers across Canada and the United States are thinking just one thing: How early can I sneak out today? Gentle friends, let me help you out. Go now. Run. And take with you these links to terribly important marketing things you need to ponder from home. Or maybe […]
