You’ve got to love January. Those plans you’ve been revising for months are finally in motion. The agencies are gorging themselves on billable hours to fund their trips to Cannes, after an exhausting December of canapés and signature martinis. Yet even as that New Budget Smell lingers in the hallways, the Sales Squirrels are already […]
Want the Ideal Customer Gift? Try Looking Between Inappropriate and Stupid
Last week we looked at the inevitability of the holiday gift to customers. This week, lets navigate those tricky waters that divide Cape Inappropriate and Are You Kidding Island. On the left, we have things like the $300 scotch my very pregnant ( and incidentally tea-totaling) friend received from an agency one year. Turns out the distributor […]
Four Ways to Get Sales Off Your Back and Out Selling
Last week I gave you a small song to sing at the end of the quarter as the inevitable fingers seek to assign the inevitable blame. I hope that saw you through to this, the first full week of the shiny new quarter. So full of promise, so full of hope, so full of time. […]
Five Dumb Things That Unrock Trade Shows
Last week we talked about how to rock your trade shows. This week let’s follow that up with a glimpse into trade show stupidity with some stuff that just shouldn’t happen, but sadly does (and I have proof).
Still Life with Dog Biscuit: Bad Direct Mail Part 2
Last week we looked at a sad case of Smug Complacent Agency Mail (SCAM) from somebody with an ebook and a great deal of hope. Where last week’s example was probably a lazy agency with a good idea, this week’s is, in my opinion, malpractice. This large padded envelope arrived one day in July and […]
