Here is what I found while I was tidying up my Evernote the other day: I feel a cold darkness about to descend. It may not be long now…Actually, what it really said was: i frrl acild daaarknss aprechign, But, touch screen issues aside, it was not a good place I was in when I tapped […]
Are You Counting Your Marketing Calories?
I met my friend Jeff for lunch recently and it went like this: Jeff: Notice anything different about me? Me: You’re licking the inside of a Pop-Tart wrapper. Tell me you didn’t find that in the subway. Jeff: I mean do I look thinner? I have a high school reunion coming up. Me: So you’re […]
No More Random Acts of Marketing
If you’ve worked in marketing for more than a week, you’ve committed an RAOM – a Random Act of Marketing. It can take many forms. Mine have looked like tins of inedibly strong mints, a shipping pallet full of Lands End boots, a print ad with a deer in it and, I’m ashamed to say, […]
Pirates vs. Hamsters: Two Random Acts of Trinket Marketing
The problem with hamsters, gerbils and other things that scurry is that right about the time you finish paying for the 4 km of plastic tubing and the special organic food, they drop dead. Likely of exhaustion. Then you get to spend Sunday night having the Circle-of-Life talk with an inconsolable five-year-old, instead of watching […]
Three More Trade Show Goofs and a Ray of Hope
Last week we revisited one of my favourite themes: the shocking inability of most companies to properly execute a trade show. People have been gathering in markets for thousands of years, successfully trading everything from horse livery to body hair removal and yet a bunch of college graduates let loose in a convention centre can’t […]
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