Meet my friend Marta. Marta is a busy Executive Assistant in a big company. She supports two senior people, runs the lottery pool on her floor and leaves pissy notes in the kitchen when someone doesn’t do their dishes. Marta also happens to decide how to spend almost half a million dollars a year. She […]
B2B Marketers Need to Pay More Attention to HR Trends
I have never read a romance novel because I’m fairly sure I won’t like it, and I can see plenty of heaving bosoms at soccer any old time. Until recently, I had never read a human resources book, on the general assumption that it would have to do with team-building exercises, being nice to the […]
Eight Distractions for B2B Marketers
Stuck on a project charter review call with the Hand-Wringers? Sitting through yet another B2C webinar they promised had business content and doesn’t? Bored with the Keebler Elves’ mandatory due diligence training module? Time for some distractions! Here are a few incredibly distracting links which are defensible if the Thought Police audit your online wanderings. […]
Two Honourable Direct Campaigns
Just for the record, I’m not opposed to direct mail or paper or cleverness. I happen to think physical direct mail has more impact than its electronic cousins, and that good direct marketing is a prudent use of resources to drive a desired end. Done poorly it’s just junk. If it’s clever but wasteful, pointless or […]
The Road to Yes is Paved with Maybe
I have just sat through yet another webinar during which two regrettable things occurred: I discovered that Angry Birds is, indeed, more addictive than nicotine, and I heard someone tell a bunch of sales people to “sell to the C-Suite and nowhere else. That might be sage advice if all you sell is anxiety-enhancing consulting or Donald […]
