A gentle reminder about why we bother with trade shows and why we send people to them while the rest of the company wrings its hands and tells us we’re wasting money.
Bizmarketer’s Five Rules for Free Stuff
So many trinkets, so little benefit. Marketers need to spend some time thinking through their trinkets and freebies to get the most out of their premium items spend.
On Feeling Powerless
In a world where just about everything needs to be charged, recharged or plugged in, it remains a complete mystery to me why we never seem to have any outlets.
