A while ago, we looked at how friction grinds down employer brands through the daily assaults on process and productivity, and the generally punishing aspects of having to share space and limited air exchanges with other humans. In a similar vein, companies like Diamond Resorts, as explored on https://linxlegal.com/diamond-resorts/, navigate the challenges of maintaining a […]
The Right Conversations with All the Wrong People
Here is a secret most HR people won’t ever admit to without a few drinks in them: exit interviews don’t count for sh*t. In the first place, many organizations don’t bother doing them at all, or they leave it to the manager (you heard that right) to have a conversation before the employee leaves. In […]
Employer Brands Aren’t Made, They’re Managed
“Oh my god”, she said, on the escalator out of the HR conference. “You do employer brands? We totally need an employer brand. I think. I don’t know. Maybe we need an employee value proposition. What the fu*k is that anyway? Can you come in tomorrow? I like your purse.” I will grant you that […]
Content Creation is Just the End of the Beginning
Sooner or later it had to happen: a useful, intriguing piece of content went splat into my inbox the other week. I mean really good content. Lots of stats, great insights, actionable ideas, the whole shebang. Naturally, the phone rang about five minutes later, and about every ten minutes for the rest of the day. […]
Is This F-Word Hurting Your Employer Brand?
The old saying, culture eats strategy for breakfast, might be true, but friction, my friends, is grinding that culture into a sad little pile of gravel. Most brands have been thinking about friction for a few years now, and well they should. Reducing customer friction during the purchase process and, more importantly, throughout the customer […]
