Last time we looked at some recruitment marketing basics that you should be mastering if you are struggling to fill roles, particularly the high-turnover jobs. Today we’ll dig in on the first item in your toolkit, the employer brand. Employer branding is having a moment, but it’s certainly nothing new, and here’s a newsflash: you […]
Five Ways to Jump-Start your Recruiting Campaign
Many businesses that rely on large populations of low-cost labour are finding themselves in the recruiting business. Here are five ways to your recruiting campaign off the ground.
Seven Really Simple Ways Marketers Can Help HR
The past few posts have been a gentle kick in the ass for my marketing colleagues. For too long we’ve been ignoring our friends in HR, and it’s time we accepted the proven connection between talent and revenue and got on with the job of improving both. We’ve looked at how some support for internal […]
Employee Communications Should Be Intentional
Hands up if you think your company is doing a great job of communicating with you. I don’t mean the daily nasty-gram about the security training; I mean the whole enchilada about mission, vision, values, goals, changes, culture and, yes, compliance training. Here’s why most organizations suck at employee communications: it’s nobody’s job. Not really. […]
The Voice of the Employee is a Battle of the Bands
Last time we looked at the rather muddled ownership of the voice of the customer (VOC) in most organizations. This important part of understanding what customers want, how they feel and what’s on their minds is claimed by many in the organization, but properly owned by nobody. Sadly, the same can be said for the […]
