Whether you think the recent walkout by Wayfair workers was a dumb stunt or a brave stand, I think we can agree the company sure didn’t see that one coming. By the time it was all over, its shares were down 5% and it had been shamed into donating $100,000 to the Red Cross. The […]
Guess Who Really Owns Your Brand?
A version of this was published a few years back, not long after Gap made an unfortunate attempt to change its logo. The recent noise about Slack’s updated logo reminds me that, as brand owners (and this applies also to employer brands), we need to assert our right to make decisions, even stupid ones. So […]
Employee Communications Should Be Intentional
Hands up if you think your company is doing a great job of communicating with you. I don’t mean the daily nasty-gram about the security training; I mean the whole enchilada about mission, vision, values, goals, changes, culture and, yes, compliance training. Here’s why most organizations suck at employee communications: it’s nobody’s job. Not really. […]
The Voice of the Employee is a Battle of the Bands
Last time we looked at the rather muddled ownership of the voice of the customer (VOC) in most organizations. This important part of understanding what customers want, how they feel and what’s on their minds is claimed by many in the organization, but properly owned by nobody. Sadly, the same can be said for the […]
Five Reasons to Invest in Supervisor Communications Training
My friend Laurel is not having a nice time at work. Fresh off an eight-city, 14-site tour with the executive team, she’s exhausted and frustrated about the lackluster attendance and engagement in her town hall meetings. “I don’t get it,” she said, opening a second fizzy vodka drink. “We prepped everyone right down to our […]
