One of my favourite ways to start a new year is to do a ruthless review of all the stuff assaulting my email inbox. Last year, it appears, I signed up for about two dozen things that are competing for my diminishing attention span on a daily or weekly basis. I don’t recall subscribing to […]
Why Decision Makers Are Distracted
Do you know who Robert Metcalf is? If you eat obscure pigs, you may know that he is a top breeder of same; if you are a techie, you may recall he invented the Ethernet, founded 3Com and, for a while, was a publisher at IDG. These days he is a VC and breeder of pigs. But […]
Five Signs of Hope in Marketing Land
Some people think Spring is the season of hope. I think it’s the season of mud and discovering, as the snow melts, that your neighbour’s large dog has added more fibre to its diet. The true season of hope for marketers is now: as the year winds down and a new budget, however inadequate, throws […]
The Revenge of the Content Monster
I think it is fair to say that marketers have unleashed some pretty horrible things on the world over the years. New Coke, plug-in air fresheners, negative option billing, scent strips, greeting cards that make noise and those little family icons on the backs of cars come immediately to mind. It’s time, I believe, we […]
12 Reasons Why Bill C-28 is Good News
After years of denial, anger, bargaining, depression and acceptance, it’s time to step up and figure out what we can and can’t do with email, social and mobile interactions, now that Bill C-28 is on our doorsteps. Also known as Canada’s Anti-Spam Legislation or CASL, this bundle of joy comes into effect on July 1st. […]
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