Here are some signs you might have a few Detractors in your customer base. There are websites dedicated to the humiliation and destruction of your brand, this one. Your customers park backhoes across your employee parking entrance, like this guy Your customers publicly destroy their purchase with a sledgehammer, and invite passersby to help, like […]
Porcupine Customers Are Made, Not Born
My name is Elizabeth and I’m a Porcupine. Well, only a part-time Porcupine; the rest of the time I try to be a more benign member of the woodland family. If you haven’t read Rich Gallagher’s book, What to Say to A Porcupine, you should go get it now and send it to your poor, demoralized […]
