Welcome, small business owners! Hard to believe it’s Small Business Week again! Come in, sit down, enjoy your eggs. We’ve got a great morning planned for you! We’ll start off with an address about how important you are from the Parliamentary Secretary to the Minister of State for Bingo Halls, Hosiery and Small Business. Then […]
Every Little Thing You Do is Branding
(Originally published July 2012) Right after I realized I wasn’t going to be crushed by a furniture truck, I figured out a thing about brands that many companies forget. And that thing is that every action perpetrated near or by your brand should expect to generate an equal and opposite reaction. So the furniture truck […]
Social Media is the Lighter Fluid, Not the Barbeque
According to a recent article in Ad Age, we’re all (well, most) (well, some) (well a little under 60% of us) are increasing our social spend this year. And that, says Ad Age, means it’s time for those who sell social to put away their SXSW glow sticks, slap on some shoes and get moving. […]
Seven Spring Break Diversions for Marketers
Hooray! It’s Spring Break! Time to reconnect with your kids by imposing them on an airplane full of people or dragging them off to grandma’s or holding a Dora marathon in the comfort of your home. No kids? Well you can keep busy during a quiet week at the office while your co-workers’ kids experiment with shredders […]
Algorithms & Blues in the Obscurocratic Empire
This week my youngest son started high school. In an age where self-esteem is considered a core metric of eduction systems everywhere, many high schools hold welcome parties or special orientation days for freshmen and their helicopter parents. They give out elaborate packages of information but. naturally, the only thing in the package any of the […]
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