This is a photo of the collection of so-called loyalty cards I can currently find. There are many more tucked into purses, pockets, passport folders, glove compartments and desk drawers. I have countless others in the virtual world, and I don’t think a week goes by that I’m not asked to join someone’s customer reward program. […]
Your Customers Are Way More Efficient Than You Are
I just love sitting in the quiet zone on the train. No marimba ringtones, screaming babies are but a distant menace and nobody feels the need to talk to me about hockey. Imagine my disappointment last week when I jumped on a crowded train and had to sit in the noisy bit. The sole comfort […]
Stop Apologizing, Start Measuring
There are a thousand reasons to be happy you don’t work for Volkswagen just now. One of them is getting to avoid being part of the orchestra accompanying its Dance Apologetic over the emissions software thing. And boy are they dancing in Wolfsburg this week. Customers are about to get gift cards and a big […]
Lend a Hand or Shut Your Facebook
Darius has a cool job. He’s the marketing manager for a rapidly growing logistics company that serves the food industry. Since he joined two years ago, Darius has updated all the collateral, made some nifty sales tools, cleaned up the web site and put the company on the map with its own Facebook page and […]
Funnels, crazies and Jedis — you can’t UnRead this book
It’s a little bit weird to be sitting on a plane, reading a rant about the airline that is, at that moment, scooting you home. I quite enjoyed my Air Canada experience that night. Scott Stratten, not so much. He is mad at Air Canada. He is also mad at the following: Zellers (RIP), Best […]
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