There are a few things that go through your mind when a hungry Spotted Python decides your hand is lunch. Mostly they have to do with really, really wanting said python to let go, but also some regret at having been dumb enough to put your hand in front of it in the first place, […]
Crappy Things in Pretty Wrapping: Marketers Need to Pay More Attention
I think my favourite thing about the holidays is all the pretty stuff. I love the Christmas windows in the department stores, with their inexplicable North Pole penguins. I’m a sucker for a beautifully wrapped fake present under the fake tree in the fake place that is a mall. A choir, a vaguely creepy inflated […]
Why Marketers Should Stop Being Afraid of Customers
Dave just got stuck with organizing the holiday lunch for clients. Dave says he is not happy about that. He says he has plenty to do already this quarter; besides, this means he’ll have to hang around for the whole event instead of slipping quietly out after his first drink for an afternoon of shopping. […]
Why We Need to Choose Discretion Over Policies
The wonderful Jason Fried points out that most company policies are a form of organizational scar tissue – an overreaction to a single, unexpected event. I love this metaphor, and I would suggest it extends well beyond dress codes and not stealing someone’s yogurt and has a profound impact on how we treat customers. Policies […]
Why We Need Small Data Too
The other night we went out with friends for dinner at a place with great food and terrible service. As we waited and waited and waited for our food, our poor server eventually ran out of excuses and reassurances that we would not be late for our play and simply went to hide in the […]
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