There are a few things that go through your mind when a hungry Spotted Python decides your hand is lunch. Mostly they have to do with really, really wanting said python to let go, but also some regret at having been dumb enough to put your hand in front of it in the first place, […]
Why Marketers Should Stop Being Afraid of Customers
Dave just got stuck with organizing the holiday lunch for clients. Dave says he is not happy about that. He says he has plenty to do already this quarter; besides, this means he’ll have to hang around for the whole event instead of slipping quietly out after his first drink for an afternoon of shopping. […]
Why You Need a Data Avenger Department
When I go to Starbucks, I rarely give them my real name to scribble on the cup. I prefer to test out spelling and general attention paying with names like Niamh or Zoltan. Sometimes I am Queen Magrethe of Denmark. The challenge, of course, is remembering what name I gave them while I’m standing around […]
Is Your Brand Hard to Quit?
I have been having an impolite discussion lately with a payment processing organization. It’s all about one of those credit card swipey terminals that a charity I help out has been renting for a few years. We don’t use it often; we can do the same thing for a lot less using Square; and, we’re […]
How Marketing is Pushing Customer Service Under the Bus
In 1958 John Kenneth Galbraith famously took on the economic doctrine of Consumer Sovereignty. First floated by Paul Samuelson, this theory held that consumers, by right of their choice in the marketplace, were ultimately the sovereign beings who determine what is produced and the price at which it is sold. Galbraith put a bullet in […]
