Planning season is well upon us and I’ll bet there are more than a few leadership teams hoping find a Voice of the Customer (VoC) program under the budget tree for next year. What’s not to like? VoC programs drive more sales, reduce service escalations, improve user experiences and have us sprinkling delight and enchantment […]
The Right Conversations with All the Wrong People
Here is a secret most HR people won’t ever admit to without a few drinks in them: exit interviews don’t count for sh*t. In the first place, many organizations don’t bother doing them at all, or they leave it to the manager (you heard that right) to have a conversation before the employee leaves. In […]
Crappy Things in Pretty Wrapping: Marketers Need to Pay More Attention
I think my favourite thing about the holidays is all the pretty stuff. I love the Christmas windows in the department stores, with their inexplicable North Pole penguins. I’m a sucker for a beautifully wrapped fake present under the fake tree in the fake place that is a mall. A choir, a vaguely creepy inflated […]
How to Sell to Humans
This is what happens when you get lost looking for the ladies’ toilets at a car dealership: eventually, you end up outside and you come back in through the showroom. Now, if it’s a busy Saturday, nobody will notice, particularly if you are walking with purpose and not making eye contact. If it’s a sleepy […]
