Last month some colleagues and I were heading downtown for a luncheon. I offered to order an Uber, but my co-worker beat me to it and said she’d called a cab. In the elevator on the way down, she said she’d not used Uber and didn’t really understand why anyone would. I explained that with […]
Stop Testing Your Products on Strangers
The universe obviously wants me to have more money. Why else would I have been invited to make $300 just for sitting in a cold room sniffing dry erase solvent and talking about my hopes and dreams for a new CRM application? The universe, however, did not want the CRM company to do a particularly […]
Why Your Website is About to Become a Lot Less Important
My agency suit friend, Marc has very sore feet this week. You see, he’s been making the rounds of the holiday parties. His agency has hosted a few, then there’s the ad club, the marketing association stuff, his clients’ parties and his suppliers’ lunches. Sometimes two or three on the same afternoon or evening. And […]
Campaign-o-Rama or Conversation?
For years and years and years marketers have set their watches by their in-market campaigns. Two, three, four times a year we back the train into the station and chug through another campaign. While that’s going on, we start briefing the agency for the next round — sometimes not even bothering to change the dates on […]
Confessions of a Content Junkie
A few suggestions for content marketers from one of their own
