A holiday weekend beckons, so it’s time to share some great and not-so-great links to go with that maple syrup margarita you’re working on for Canada Day. But First, A Translation! Stop me if you’ve heard this: Client: What does lorem ipsum dolor mean? You: Nothing. It’s just dummy text to show you how the piece […]
Ten Festive Links for Tired B2B Marketers
When There’s No Seat at the Grown-up Table Many marketers spend years in the asteroid belt around their Corporate mother-ships, never getting to play with the master brand. Yet they’re routinely charged with figuring out value propositions for cans of compressed air, software that helps other software manage software or industrial thickeners. If this is […]
Demystifying Social Media for B2B, and I mean, B2B!
This is a guest post by my friend Sharon Miller. Sharon is one of the smartest, most accomplished B2B marketers I know. Enjoy! Let’s face it. Using social media in the B2 B space isn’t as easy as everyone makes it out to be. All the articles I read talk about how B to B […]
Nine Visuals Your B2B Website Really Doesn't Need
All together now: “Content is goooooood.Visual content is gooooooder.” Great got it. Lots of content is essential for B2B marketing efforts (we kind of all knew that even before it was cool to know that, didn’t we?). And I’m willing to concede that in a post-literate world full of distracted Gen Y’s, we need to […]
Shouting Into Empty Barrels: Coping with the Decline of Associations
One of the great things about B2B marketing is that the world is fairly easily divided up into handy verticals. Pick a few industries your product seems to suit and then find the watering holes where your market congregates. We used to call these watering holes professional associations, and when the dermatologists, sprinkler head testers, […]
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