At some point this week, a few parents will discover the remains of the final school lunch from last June deep in the bottom of a backpack. They will also find an invitation to a birthday party on July 31st, four socks they’ve never seen before and a handful of gravel. Thus begins another academic […]
The Revenge of the Content Monster
I think it is fair to say that marketers have unleashed some pretty horrible things on the world over the years. New Coke, plug-in air fresheners, negative option billing, scent strips, greeting cards that make noise and those little family icons on the backs of cars come immediately to mind. It’s time, I believe, we […]
Five Solstice Celebrations for Marketers
Some people celebrate the solstice by painting themselves blue and yelling at airplanes; others make a fetching crown of daisies, and some of us look up from World Cup long enough to observe the lengthy day. For most of us, however, the Summer Solstice is the time we begin to realize the year is half […]
12 Reasons Why Bill C-28 is Good News
After years of denial, anger, bargaining, depression and acceptance, it’s time to step up and figure out what we can and can’t do with email, social and mobile interactions, now that Bill C-28 is on our doorsteps. Also known as Canada’s Anti-Spam Legislation or CASL, this bundle of joy comes into effect on July 1st. […]
Just Because It's Content, Doesn't Mean It's Good
It must have been about June when Linda called. “Do you know a good B2B writer?”, she asked. I did but not one I was willing to hand over to Linda’s nasty content factory. A few weeks later it was Alex with this observation: “Every decent writer in this city is either on maternity leave […]
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