Were you successful in getting your hands on the win-loss report from sales? Don’t feel too bad about it; that sort of information is not something sales people share freely, especially the loss part of it. This week I want to talk about the importance of the good news bit of their report. Now we […]
Why Content is Social Media Dietary Fibre
I like to start my Monday mornings with a visit to LinkedIn. It’s a lazy sort of way to shake off the Netflix hangover and ease into the week with a nice view of what my network has been up to. I think it’s because a lot of people realize on Sunday afternoon that they […]
A Mostly Good Holiday Read from Mitch Joel
A Review of Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It. I think I might like this book, but I may need to read it a few more times before I can be sure just what it’s about. It’s supposed to be about rebooting business and life and has […]
Ready for Events That Work?
I’ve got just three words for you: Breakfast. Lunch. Dinner. That’s right, the meals you need to eat anyway can be big lead and revenue tools when you invite a few prospects or clients along. They’re easier, cheaper and way more effective than those useless old trade shows and you get to control the whole […]
The Hidden Costs of Content Marketing
Hey kids, want to shoot your leads right to the bottom of the funnel just like that? Tired of whiny sales people who don’t know how to close? And what about the mess and expense of those darn client events? Well put that behind you and mix up a big ol’ batch of content batter. But […]
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