Last week we looked at the ruinous effects of the Bullshit Industrial Complex (BIC) on the original and authentic thought leadership produced by well-meaning people and good brands. This week, I’d like to talk about the value of our inside voices in building really great thought leadership programs that aren’t BS. (As an aside, I […]
No Sleaze Please
I always hope the man from India calls to talk about duct cleaning when I have a bit of time on my hands. That way I can keep him on the phone for ages, first by insisting that while I don’t have any ducks my chickens are filthy. Once he works past that and we […]
Content and Karma and Pandas, Oh My
Last week we looked at the inconvenience and embarrassment of poor website housekeeping, and the uncomfortable truth that all content is findable and that is not always good news. Here’s the disturbing flip side of that coin: while all content may, ultimately, be findable, some of your best stuff is probably invisible and that, my […]
Why Your Website Needs a Good Cleaning
Have you been keeping your website content up to date? Let me help you out. The answer is no. Oh, sure, you’ve stuck a dreadful holiday stock image on your home page and updated your carousel with the latest campaign-o-rama effort, but really, you haven’t been keeping up, have you?
Still Using Bad Photos? You Need the Other High-Res
Back in May we looked at (and mocked) the silly world of stock images, particularly for business marketers. Photos of sleek call centres, beautiful employees and cult-level enthusiasm are used over and over again by lazy marketers and agencies to break up text and create a home for alt tags. All of this despite the […]
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