A recurrent theme among the Blognocracy in 2017 was the idea that we are at “peak content”. Meaning there is simply no more room out there for all the posts and blogs and books and videos and webinars and white papers and so on. I disagree, though I will admit that we are at Peak Bullshit. […]
Content Creation is Just the End of the Beginning
Sooner or later it had to happen: a useful, intriguing piece of content went splat into my inbox the other week. I mean really good content. Lots of stats, great insights, actionable ideas, the whole shebang. Naturally, the phone rang about five minutes later, and about every ten minutes for the rest of the day. […]
The Furry Dead Things at the Unimpressed Feet of Sales
One of my favourite conversations between a sales person and a marketing person started quite badly. The sales person, having been chastised for a lousy quarter, landed in front of this marketing manager with a lengthy list of materials he believed would solve his sales shortfall. As he listed the case studies, white papers, sell […]
Nobody Reads. Get Over It.
It’s really not unusual to find people crying in the ladies room at work. Often it has to do with boyfriends, football pools or American Idol. But sometimes it has to do with a truly nasty day at work. A day full of stupid questions, wasted effort and the profound feeling that no matter what […]
Porcupines Part III: Nobody Puts Bunny in a Corner
Still on about the porcupines and examining how marketers can turn perfectly lovely people (Bunnies) into angry, demanding, rude monsters that our customer service people have to shoot. Last post we looked at the role ignoring someone can play in shoving them over the edge. Today I want to look at the second thing we can […]
