This is the second in our instalments on how to get your recruitment marketing on track and doing its job. Last time we looked at the foundational necessity of a great employer brand, and this week we will turn our attention to the candidate experience. Hands up if you have had a terrible experience as […]
Seven Really Simple Ways Marketers Can Help HR
The past few posts have been a gentle kick in the ass for my marketing colleagues. For too long we’ve been ignoring our friends in HR, and it’s time we accepted the proven connection between talent and revenue and got on with the job of improving both. We’ve looked at how some support for internal […]
Time to Take Candidate Experience as Seriously as We Take Customer Experience
Marketing has insinuated itself into the customer experience over the past few years. It’s high time we helped HR leaders define and improve the candidate experience, too.
