This is the fourth and final of our examinations of the distractions that plague B2B buyers. Today we’ll pay another visit to Marta , a perfect example of the G-Spot buyer. “G”, in this case, refers to the people in most organizations whose job is to Get Stuff. Marta is a Frequent Buyer. She buys […]
Why is Your B2B Decision Maker Distracted?
In the third of our deep dives into buyer distraction, it’s time to check in with our friends, the F-Words. These are those people inside organizations who actually do stuff with the products and services you are selling. The F is for Functional and these are the folks who make the majority of our medium […]
Buyer Distraction Happens in B2B Too
Poor lady. There she was in a crowded grocery store on a Saturday morning with a baby and a toddler, $300 worth of groceries, an impatient cashier and no idea what the PIN for her debit card was. Each time she tried to focus and conjure up the four little numbers, the baby in the […]
