A dual lack of trust and imagination dooms customer service to customer abuse.
Trade Shows Part 6: Stupid Mistakes
Here are some stupid trade show mistakes: Massages: This seems like such a nice thing. Who doesn’t need a massage after a day at a noisy crowded show? It’s easy. Just hire a local massage firm to set up a few chairs and they’ll line up. So here’s the dumb part: Have you ever tried […]
Trade Shows Part 5: Getting People to Your Booth
Just because you have a booth doesn’t mean anybody cares. Here are ways to get attendees to your booth.
Trade Shows Part 1: Who Goes to the Show
A gentle reminder about why we bother with trade shows and why we send people to them while the rest of the company wrings its hands and tells us we’re wasting money.
How to Save $50,000 on Customer Research
Too much time spent in focus groups and not enough time spent just focused means branding over brand and crappy customer experience.
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