Who owns your brand? Hint: The same person who owns your dog. Stop looking around. It’s you. If you don’t have a dog, just play along. If your dog eats the neighbour’s lawn furniture, it’s your problem. If that neighbour blogs, tweets or otherwise moans publicly about it, then it’s still your problem but more […]
Hail Mary Marketing
How wonderful! The recession is over! President Obama said so. I’m happy for my friends and neighbours who need the work and for college students who should be worried about STDs and not the job market. But I admit I’m a little sad to see it go. Now that good times are back, with little […]
When Good Things Happen to Good Research
I found this email rolling around at the bottom of my Inbox the other day and it reminded me that I think sponsored research is quite a nifty thing, especially in the B2B technology space. Basically, you go out and conduct a survey in your area of interest or expertise and publish the results. Bank […]
Value Propositions are for Your Inside Voice
Got a value proposition? Good for you. Now shut up.
OK, Who Outsourced our Corporate Soul — Again?
On a recent bender with some marketing buddies the subject of marcom (aka the marketing communications department) came up. And through our collective whining, I made a horrifying discovery. At some point in the three years since I was a marketing communications person, the skillset has gone away. Consider this: my friend needed a sell sheet created for a new product. […]
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