The Slow Elf’s Tale Gather ‘round, boys and girls and let me tell you about how we did company Christmas, excuse me, Mutli-Denominational Winter Holiday (MDWH) cards in the olden days. You see, kids, it used to be that businesses bought thousands and thousands of MDWH cards, which were labouriously hand-signed and mailed (with a […]
Welcome to Our Resolution-Free Zone
What did you expect for the first working day of the year? A quiet bit of time, perhaps, to hide the last of the 2011 bodies and steal that nice chair from the conference room? Had you counted on having to rid your Inbox of 2012 Predictions, 2011 I-Told-You-Sos and Helpful New Year Resolutions for […]
Becoming the Sally Field of B2B Email Part Three
First, thank you to everyone who took The Pledge from Sally Step One. I am looking forward to receiving at least 17 fewer pieces of crappy B2B direct. Sally Step Two was all about getting to the point in your email messages. Today, let’s talk about consistency. Now if you are sending consistently stupid, misleading, […]
How to Be the Sally Field of B2B Email
If you’ve been sitting smugly by while I berate your analogue brethren about their crappy printed direct pieces, time to wipe that smirk off. The sad truth is, most B2B email marketing is pretty lousy too. So let’s agree to take a pledge. Yes, you. Put away that DayQuil, raise your right hand and repeat after […]
Brands Gone Wild
Last week we explored the tenuous link between self-worth and LinkedIn. In case clicking the link is too much work, my thesis was that your network is something to be guarded, nurtured and managed as the basis for legitimacy in the eyes of other people. It’s not some after-hours-rave-flash-mob thing where anyone with an IP address […]
- « Previous Page
- 1
- …
- 5
- 6
- 7
- 8
- 9
- 10
- Next Page »
