A holiday weekend beckons, so it’s time to share some great and not-so-great links to go with that maple syrup margarita you’re working on for Canada Day. But First, A Translation! Stop me if you’ve heard this: Client: What does lorem ipsum dolor mean? You: Nothing. It’s just dummy text to show you how the piece […]
Brand Longevity Tips from Mick and Keith
What do you call someone who pays $300 to watch a bunch of old men prance around the Air Canada Centre? Well this is a trick question. If you said a Toronto Maple Leafs fan, you would be right — most of the time. But this is the post-season, and that is a Maple Leafs-free […]
Pirates vs. Hamsters: Two Random Acts of Trinket Marketing
The problem with hamsters, gerbils and other things that scurry is that right about the time you finish paying for the 4 km of plastic tubing and the special organic food, they drop dead. Likely of exhaustion. Then you get to spend Sunday night having the Circle-of-Life talk with an inconsolable five-year-old, instead of watching […]
A Tale of Two Transit Ads
What the heck is happening to transit advertising? I used to be able to kill a ten-minute subway ride by reading the ads. They were never particularly good, but they amused. Lately, I have to fend off the “experiential” marketers and their 20 second facials. Or bypass the freshly-wrapped turnstiles, ticket booths and slow- moving […]
Demystifying Social Media for B2B, and I mean, B2B!
This is a guest post by my friend Sharon Miller. Sharon is one of the smartest, most accomplished B2B marketers I know. Enjoy! Let’s face it. Using social media in the B2 B space isn’t as easy as everyone makes it out to be. All the articles I read talk about how B to B […]
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