“When everything you do is framed by the question ‘is this product or service worthy of my customer and why?’ it changes everything.” If you know Bernadette Jiwa, this line will feel familiar; if you don’t know Jiwa and her work around helping brands tell their stories, this book is a great place to check […]
Stop Apologizing, Start Measuring
There are a thousand reasons to be happy you don’t work for Volkswagen just now. One of them is getting to avoid being part of the orchestra accompanying its Dance Apologetic over the emissions software thing. And boy are they dancing in Wolfsburg this week. Customers are about to get gift cards and a big […]
Funnels, crazies and Jedis — you can’t UnRead this book
It’s a little bit weird to be sitting on a plane, reading a rant about the airline that is, at that moment, scooting you home. I quite enjoyed my Air Canada experience that night. Scott Stratten, not so much. He is mad at Air Canada. He is also mad at the following: Zellers (RIP), Best […]
Brand Loyalty Begins with Giving a Sh*t
Many marketers waste their time and money trying to force-feed awareness of their brand or product. A far better approach is to build something the right people will care about. As it did for Zappos and Starbucks, awareness will follow.
Sometimes Marketing Should Whisper
I don’t know about you, but I’m about hoarse from all the yelling I’ve been doing lately. What with radio, OOH and a bunch of SEM stuff, I’ve been screaming for quite a few weeks now. No complaints: the leads are coming in, but sometimes marketing can be just as effective when we don’ t interrupt […]
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