I’ve just finished judging a contest for small business owners. The first question on the entry form is this: What does your company do? Guess what? Most of them can’t say. They can go on for 500 words about practically nothing at all, but they can’t seem to articulate what it is that they do. […]
The Gentle Art of Free Stuff (Part 1)
Step away from my ass. I mean it.
Bizmarketer’s Five Rules for Free Stuff
So many trinkets, so little benefit. Marketers need to spend some time thinking through their trinkets and freebies to get the most out of their premium items spend.
The Silly and Slightly Sickening Cost of Tradition
An awful lot of marketers do an awful lot of awful things because, well, because they’ve always done awful things.
Not Set Up for That? Then Why Are You Doing It?
When good intentions collide with operational realities, your brand (and your customers) pay the price.
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