A version of this was published a few years back, not long after Gap made an unfortunate attempt to change its logo. The recent noise about Slack’s updated logo reminds me that, as brand owners (and this applies also to employer brands), we need to assert our right to make decisions, even stupid ones. So […]
Watering Down Brands with Spin
Nestlé is launching a new brand campaign to celebrate hydration. How thoughtful. It seems we’re just not educated enough about why it’s important to stay hydrated with safe drinking water. Mums, in particular, need to be educated about that one, according to the agency. On behalf of mothers everywhere, I want to thank you for […]
Why Your Brand Needs to Stop Annoying People
Sunday mornings are one of my favourite times of the week. It’s when I can spend a few quiet hours going through all the stuff that’s washed up in my inbox. A rare slice of time during which I can read white papers, unsubscribe from the crap, comment in forums and blogs and watch interesting […]
Nine Things Great Brands Almost Always Get Right
Last week we looked at a few ways to mess up your brand, so this week I thought we should look at a few things that some great brands do well. 1. They speak with one voice How many times have you gone to your bank and had a perfectly nice encounter with a perfectly lovely […]
Ten Ways to Mess Up Your Brand
There are a lot of messed up brands out there, and I don’t mean the ones spilling oil into rivers, poisoning their customers or trying to become the president of some large country. I mean the everyday brands just out there slogging along trying to make some money and, maybe, a difference. I’ve been talking […]
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