I’m not sure if it’s come true or not, but a year ago Gartner was predicting that right about now the Chief Marketing Officer will officially outspend the Chief Information Officer when it comes to technology. That suggests they should hang out more. Alignment between marketing and IT and marketing and sales has been a […]
Ten Ways to Mess Up Your Brand
There are a lot of messed up brands out there, and I don’t mean the ones spilling oil into rivers, poisoning their customers or trying to become the president of some large country. I mean the everyday brands just out there slogging along trying to make some money and, maybe, a difference. I’ve been talking […]
