I really, really, really didn’t want to like this book. I was so looking forward to taking the piss out of authors with the audacity to promise to make me a Marketing Superstar, let alone by doing it with B2B social media marketing. I mean, what are the odds? Social media’s contribution in the B2B […]
Treat Your Brand Like A Dog
Who owns your brand? Hint: The same person who owns your dog. Stop looking around. It’s you. If you don’t have a dog, just play along. If your dog eats the neighbour’s lawn furniture, it’s your problem. If that neighbour blogs, tweets or otherwise moans publicly about it, then it’s still your problem but more […]
Bowling for Paradigms with Wikibrands
I was very excited when Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace popped onto my radar in the Spring. I’m a big fan of Don Tapscott and this book distills some of the brand research his team has slogged through over the years. His introduction promises to replace the Four P’s and traditional brand […]
Why Most Executives Should Stay Clear of Social Media
Stop yelling at your CEO to get a Twitter account and go communicate on her behalf. It’s your freaking job.
