Last rant on email, I promise (well, at least until someone sends me something stupid again). On our journey to become the Sally Field of Email Marketing, this week I want to revisit the notion of the Sacred Inbox. My assertion then, as now, is that an Inbox is hallowed ground, and if you want […]
Sally Step Four: Keep Sales Away From the Email
I am sure there are sales people out there who can write. I just don’t know where they are. And neither do you. I am considering sacrificing a goat in the parking lot so the Productivity Prevention Geeklords will disable the Outlook Send function for all the sales people who have my name. If you […]
Becoming the Sally Field of B2B Email Part Three
First, thank you to everyone who took The Pledge from Sally Step One. I am looking forward to receiving at least 17 fewer pieces of crappy B2B direct. Sally Step Two was all about getting to the point in your email messages. Today, let’s talk about consistency. Now if you are sending consistently stupid, misleading, […]
Bizmarketer is in the Zone
Bizmarketer is proud to be a new member of B2B Marketing Zone. B2B Marketing Zone collects and curates quality content for the B2B diaspora in an easy-to-use site which is perfect for distracted, desperate marketers. If you haven’t checked it out, be sure to put it on your list and visit often for content you won’t […]
Becoming Sally Part Two – Get to the Point
Last week we talked about the first step toward becoming the Sally Field of B2B email marketing. Other than not letting sales people write email, the primary take-away was to think about how and where the message is being consumed, whether it’s a newsletter, solicitation or webinar invitation. That’s Sally Step One. Today, step two, […]
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