About a thousand years ago, when I took my first job in the corporate world, my boss’s secretary gave me a little tour. We saw the Corporate Overlord floor , we saw the typing pool (yes, those were real). There was a switchboard with crusty operators, a well-medicated tea lady and Dolores. “Dolores”, the secretary […]
Ten B2B Marketing Opinions from 2014
If you said I was too lazy to write something original, despite the gobs and gobs of time off I am currently enjoying, you would be correct. Here are ten posts from the past year that I kind of liked and hope you do too. Twitter Truth #2: Sometimes You Need to Shut Up Time […]
Five Signs of Hope in Marketing Land
Some people think Spring is the season of hope. I think it’s the season of mud and discovering, as the snow melts, that your neighbour’s large dog has added more fibre to its diet. The true season of hope for marketers is now: as the year winds down and a new budget, however inadequate, throws […]
A Mostly Good Holiday Read from Mitch Joel
A Review of Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It. I think I might like this book, but I may need to read it a few more times before I can be sure just what it’s about. It’s supposed to be about rebooting business and life and has […]
Ask Customers What They Want to Say, Not What You Want to Hear
Here’s a riddle: what smells a bit like a barnyard and gobbles? Our American friends, who are still scraping gravy off the TV screen will be forgiven for guessing the obvious, but if you said a marketer with a fresh pile of data, you would also be correct. We marketers love to gobble data. We’ll gobble […]
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