On the Thursday before Labour Day, good marketers across Canada and the United States are thinking just one thing: How early can I sneak out today? Gentle friends, let me help you out. Go now. Run. And take with you these links to terribly important marketing things you need to ponder from home. Or maybe […]
Is it Time to Fire the Outsourcerer’s Apprentice?
I suspect that someone who is standing in a hotel lobby screaming “I’m gonna lose my sh*t” into his mobile phone is probably not going to see his sh*t again anytime soon. Yet there he was lighting up the lobby of the Fairmont in Montreal so, naturally, I had to swing in for a closer […]
Is Your Project a Train or a Roller Coaster?
My friend Michelle is a very good project manager. She has nerves of steel, a genuine affection for MS Project and can be counted on to act like a lady in even the most disgraceful circumstances. So when we met for lunch recently, not far from the retail HQ where she works, it was a […]
Waiter, There’s a Hamster in My Drink!
It’s been about a year since we sat down over a lovely gin and tonic to talk about time management. And I’m pleased to report that both metaphor and method are standing up to the rigours of the corporate wilderness. (A big thanks to the many of you who tweeted, retweeted and came out to […]
Trout on Strategy is an Acquired Taste
There are plenty of ways to clear a room full of marketers. Telling them about the half-price sushi across the street or sending in a sales guy who’s behind on quota both come to mind. But the most effective way has got to be the S-Word. Simply mumbling “…but is this really on strategy?” will […]
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