Wake the agency! Saddle up the consultants! Loose the hounds! Small Business Season is practically here, and there is much to do before we start stalking our quarry through the underbrush of the economy. And when they break into a clearing, our aim must be true for we have only 31 days to shout at […]
A B2B Marketing Labour Day Reading List
Well just a few more trips to the hammock for most of us and then it’s back to the trough for four months of Fun with Revenue. Here are a few things you might want to look at over that giant drink you’re already thinking about. It’s Not Dead; It’s Sleeping: Sometimes when you’re the […]
Nine Visuals Your B2B Website Really Doesn't Need
All together now: “Content is goooooood.Visual content is gooooooder.” Great got it. Lots of content is essential for B2B marketing efforts (we kind of all knew that even before it was cool to know that, didn’t we?). And I’m willing to concede that in a post-literate world full of distracted Gen Y’s, we need to […]
Shouting Into Empty Barrels: Coping with the Decline of Associations
One of the great things about B2B marketing is that the world is fairly easily divided up into handy verticals. Pick a few industries your product seems to suit and then find the watering holes where your market congregates. We used to call these watering holes professional associations, and when the dermatologists, sprinkler head testers, […]
Microtrends Revisited: What Do You Want for $4.99?
The sale bin at an airport bookshop is usually the almost-final resting place of stuff that shouldn’t have been on its shelves in the first place or of things that didn’t survive the mauling by sleep-deprived “guests” of the world’s airlines. But in such a bin in Phoenix, among the grubby neck pillows, damp productivity […]
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