I met my friend Jeff for lunch recently and it went like this: Jeff: Notice anything different about me? Me: You’re licking the inside of a Pop-Tart wrapper. Tell me you didn’t find that in the subway. Jeff: I mean do I look thinner? I have a high school reunion coming up. Me: So you’re […]
No More Random Acts of Marketing
If you’ve worked in marketing for more than a week, you’ve committed an RAOM – a Random Act of Marketing. It can take many forms. Mine have looked like tins of inedibly strong mints, a shipping pallet full of Lands End boots, a print ad with a deer in it and, I’m ashamed to say, […]
This Old Website – 7 Unfortunate Realities
Years and years ago somebody thought it would be a great idea if the corporate communications function in the company I worked for reported in to the CFO. I was the corporate communications function and that meant some very interesting conversations, that mostly ended with “just don’t let it cost anything”. At about the same […]
B2B Marketers Need to Pay More Attention to HR Trends
I have never read a romance novel because I’m fairly sure I won’t like it, and I can see plenty of heaving bosoms at soccer any old time. Until recently, I had never read a human resources book, on the general assumption that it would have to do with team-building exercises, being nice to the […]
Resentful Client, Cringing Agency Part Two
Last week we looked at three of the six reasons we end up breaking up with our agencies and throwing all their clothes and magnet collections on to the front lawn and driving over them a bunch of times. Here are the other three reasons your agency relationship is on the rocks, and some things […]
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