If you have read the venerable children’s book, Paddle to the Sea, then you can understand how frustrating it can be to get a piece of content out the door. In Paddle, a boy carves a wooden guy in a canoe and releases it. The book tells the tale of the carving’s trip down rivers, […]
Hook, Line & Whitepaper: Why Content Needs to Know Its Place
I’m not sure why content is suddenly all that. Good B2B marketers have been flinging whitepapers, worksheets, calculators and webinars into the ether for years. I suppose we like content again because now we can measure the stuff we previously guessed at, like who reads it, how they got it and how they ended up […]
Ten Things to Make You Less Sad About Q4
Has it started where you are? Are your pretty marketing planters all dug up by frantic Sales Squirrels trying to remember where they left their nuts? Are the Keebler Elves laying a trapline in the forest? Has the Productivity Prevention Department declared its code freeze yet (that’s the memo you didn’t really understand because they […]
Dos & Don'ts for Agency Reviews
An agency review is a lot like cleaning out a closet. You keep putting it off because it’s messy and inconvenient, and it forces you to confront some decisions you are not entirely proud of. Deep down, though, you know you need to do it and you’ll feel so much better once it’s done. Guess […]
Feeling Undervalued as a Marketer? It's Probably Your Fault.
In our final look at RAOMs (random acts of marketing), let’s consider this freshly minted bunch of stats from Forrester. 86% of marketers agreed that the link between marketing activities and business goals is well-defined at their organizations 72% said their company’s leadership clearly sees marketing’s impact on the business. 45% of marketers said they […]
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