Every Wednesday, I rearrange the colour-coded pens and precisely aligned office accessories on my colleague’s desk. It’s a thing to look forward to. I think it was Craig Jarrow at Time Management Ninja who said that the most important thing you do with your day is deciding what to do with your day. I believe […]
Are You Beating Your CSAT To Death?
A while back we looked at how marketing shoves the Customer Abuse Department under the bus by setting unrealistic expectations nobody can possibly live up to. Today I want to talk about another reason our customers may be finding our statements about their value a little dubious, and it’s time to blame Daddy. You remember […]
12 Reasons Why Bill C-28 is Good News
After years of denial, anger, bargaining, depression and acceptance, it’s time to step up and figure out what we can and can’t do with email, social and mobile interactions, now that Bill C-28 is on our doorsteps. Also known as Canada’s Anti-Spam Legislation or CASL, this bundle of joy comes into effect on July 1st. […]
The Curse of the Grandfathers and Other Revenue Mishaps
There’s a guy at my gym who annoys me. His name is Mike or Mark or something like that. He really, really likes to talk even when I have my headphones on and I’m staring intently at Dr. Phil’s Family Disaster du Jour on the monitors. That isn’t what bothers me, though. He never wipes […]
No Cookies for You – How to Get Sales to Talk Value, Not Price
Last week we looked at why we need to do a bit of work on our pricing to help insulate the P part of things from the L part of things and come up looking pretty good despite having mucked up the budget and let sales have its way with revenue. This week, let’s talk […]
- « Previous Page
- 1
- …
- 11
- 12
- 13
- 14
- 15
- …
- 36
- Next Page »
