Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media. This week, we should look at the much more pernicious problem of Customer Hide and Seek. We all know this game because we all play this game. It goes something like this: I have a […]
There Are No Emergencies in Marketing
Joan is frequently late for lunch, which has a fair bit to do with her busy job managing social media for a large bank. There are a lot of urgent things in social media. On a recent day, she huffed into the room looking more frazzled than usual. “Sorry, had a Code Red on Twitter,” she […]
Should You Centralize or Decentralize Your B2B Marketing? Yes You Should.
This was originally published on February 12th, 2014 on the Canadian Marketing Association blog. That’s why it seems so familiar. Somewhere on my desk is a mug with the cringe-worthy statement: Think Global. Act Local. This artifact is the sole survivor of a marketing centralization initiative from many years ago. It involved thick binders, rules, […]
P-Cube Rising: Procurement is Cool Again
It’s been a while since we checked in with our friends in the Vendor Abuse department, also known as Procurement, and it seems their lot is improving at last. According to Harvard Business Review, we’re finally spending again and external suppliers are seeing four percent more of revenue than in 2011. We have also, apparently, […]
Five Solstice Celebrations for Marketers
Some people celebrate the solstice by painting themselves blue and yelling at airplanes; others make a fetching crown of daisies, and some of us look up from World Cup long enough to observe the lengthy day. For most of us, however, the Summer Solstice is the time we begin to realize the year is half […]
- « Previous Page
- 1
- …
- 8
- 9
- 10
- 11
- 12
- …
- 36
- Next Page »
