It must have been about June when Linda called. “Do you know a good B2B writer?”, she asked. I did but not one I was willing to hand over to Linda’s nasty content factory. A few weeks later it was Alex with this observation: “Every decent writer in this city is either on maternity leave […]
Dos & Don'ts for Agency Reviews
An agency review is a lot like cleaning out a closet. You keep putting it off because it’s messy and inconvenient, and it forces you to confront some decisions you are not entirely proud of. Deep down, though, you know you need to do it and you’ll feel so much better once it’s done. Guess […]
Are You Counting Your Marketing Calories?
I met my friend Jeff for lunch recently and it went like this: Jeff: Notice anything different about me? Me: You’re licking the inside of a Pop-Tart wrapper. Tell me you didn’t find that in the subway. Jeff: I mean do I look thinner? I have a high school reunion coming up. Me: So you’re […]
Resentful Client, Cringing Agency Part Two
Last week we looked at three of the six reasons we end up breaking up with our agencies and throwing all their clothes and magnet collections on to the front lawn and driving over them a bunch of times. Here are the other three reasons your agency relationship is on the rocks, and some things […]
Resentful Client, Cringing Agency: Six Ways to Mess Up the Relationship
I knew it wouldn’t last. I gave Linda six months in the relationship before she cracked. Theresa, grumpily dealing with her own recently terminated relationship, gave it three weeks. The rest of the Women Who Market Too Much were more charitable and suggested Linda and her new knight in shining armor might see the one-year […]
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