Some people celebrate the solstice by painting themselves blue and yelling at airplanes; others make a fetching crown of daisies, and some of us look up from World Cup long enough to observe the lengthy day. For most of us, however, the Summer Solstice is the time we begin to realize the year is half over. How the fu*k did that happen? Here’s some inspiration to help you through it. A little Xanax might help too.
Inspiration for Print Ads:
If you’re stuck on your next print campaign, this collection of amazing double-page ads will either shake lose some great ideas, or humiliate you into doing another boring digital ad. Either way, worth a look.
Why Infographics Work:
Most infographics are actually graphic novels with not enough plot, character development or design sense. But every now and again, along comes an infographic that actually makes you sit up, see something differently and, very possibly, be a better person for it. This great interview by Andrea Ovans of the author Gareth Cook, explains what makes the good infographics so compelling, and the bad ones just sad. If your agency is not too sure about the whole infographics thing, maybe share this with them.
Blah blah blah brand blah blah blah
For those of us who are accused of wearing fuzzy bunny slippers to the serious party called Work, this one is for you. I don’t think I can find a marketer who hasn’t spent hours defending the brand budget to a CFO who thinks it has something to do with cattle and hot iron. Here is a terrific piece that will help you position branding as a thing that might just be worthwhile. It’s about banks, but it works across the board.
Maybe Don’t Show the CFO This One
Dissolve.com does great HD stock content. But they also take the piss rather nicely out of those of us with fuzzy bunny slippers in the closet. I found this on McSweeny’s Internet Tendency (a site that should be on your list of things to do on Fridays) and here it is on YouTube. Takes a lot of guts to call out your customers this way. Well done!
Pass the Ketchup, This is Brilliant
So how do you make your perishable commodity food item stand out in a way that is meaningful, playful, interactive and effective? If you are the Wisconsin Milk Marketing Board, you stop talking cheese and start talking meat. The Cheese & Burger Society offers up recipes, clothing and contests (along with the amazing voice of Patrick Warburton) to engage and hold its visitors. This is content marketing at its finest.
Related Links:
Just Because It’s Content Doesn’t Mean It’s Good
Ten Things to Make You Less Sad About Q4
BizMarketer is Elizabeth Williams
You can reach me at escwilliams@gmail.com
or follow me on Twitter @bizmkter
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