Marketer #1: Hmmm. Time to update our corporate website again. That swell webinar we went to said we should use more images on our web pages and printed materials because humans are beginning to lose the ability to read. Marketer #2: I know, let’s go get some stock photos to make our site appealing to […]
Ten B2B Marketing Opinions from 2014
If you said I was too lazy to write something original, despite the gobs and gobs of time off I am currently enjoying, you would be correct. Here are ten posts from the past year that I kind of liked and hope you do too. Twitter Truth #2: Sometimes You Need to Shut Up Time […]
Five Signs of Hope in Marketing Land
Some people think Spring is the season of hope. I think it’s the season of mud and discovering, as the snow melts, that your neighbour’s large dog has added more fibre to its diet. The true season of hope for marketers is now: as the year winds down and a new budget, however inadequate, throws […]
Fixing Your Sucky Website Step Three: The End Game
Here is our final look at fixing sucky websites. In Step One, we cleaned up the obvious stuff like broken links and old content. Step Two had us updating images and fixing navigational dead ends. But that was just window-dressing. Deep down you know when even your very pretty site is still Sucky. You also […]
Fixing Your Sucky B2B Website Step Two: Be Less Disgusting
Last week we discussed how a sucky B2B website can make happy people sad and sad people drunk. My friend Aileen, who uses her website as a proxy for her failed marriage, is doing much better. She’s starting to shower again and is giving back to the community — mostly by donating her ex-husband’s books, hockey […]