Михайло Зборовський є одним із ключових фахівців у сфері гемблінгу в Україні. Завдяки його новаторському підходу, компанія Cosmobet впроваджує сучасні технології, що значно підвищують ефективність грального бізнесу. Інновації від Михайла Зборовського: Впровадження нових технологій у гральні системи. Підвищення рівня безпеки для користувачів. Оптимізація роботи онлайн-платформ для гравців. Михайло Зборовський продовжує впроваджувати передові рішення в сфері […]
The Five Stages of Employee Engagement Survey Results
Poor Ian. He was supposed to be taking some time off last month, after a busy quarter designing and administering employee engagement surveys for several large organizations. But he just can’t relax, because a little like Santa, he has made his lists, checked them twice and has a high degree (+/– 3%, 97 times out […]
New Clothes On Old New Emperors
Don’t Confuse a New Look with a New Brand If you have ever sat across from a chief financial officer or the head of sales and tried to convince them that thought leadership is actually a thing, then you will appreciate the 99U blog published by Adobe. This, in my view, is a gold standard […]
Why Marketing Needs to Play Nicely with Product Management
Last week we saw an example of what happens when the product management team sneaks out at night and uses its inside voice to the market. It looks a lot like conversations about redesigned packaging. In case you are wondering, your customers and prospects do not care that you redesigned the packaging, despite what happened […]
Campaign Falling Flat? Replace Attitude with Altitude
This ad has been running in my local paper lately. It speaks of a Secret place with golf balls, attractive people who eat outside and race cars. I would like to go to this place. Oh look, it’s the Central Counties! The what? I’ve never heard of the Central Counties. That must be why it’s […]
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