Some people think I don’t like sales people. Not true at all! I love, respect and fear most of the good sales people I know. The lousy sales people I know, on the other hand, don’t usually end up on my Christmas list. It happens that a fair number of the bad sales people I know are […]
Welcome to Our Resolution-Free Zone
What did you expect for the first working day of the year? A quiet bit of time, perhaps, to hide the last of the 2011 bodies and steal that nice chair from the conference room? Had you counted on having to rid your Inbox of 2012 Predictions, 2011 I-Told-You-Sos and Helpful New Year Resolutions for […]
Trade Shows Part 8: Six Other Things To Do
Event Planning is a Year-Round Activity If all events happened in the second half of the calendar year, then it would be just fine to leave the decision about whether or not to attend to the last two months of the preceeding year. But events happen all year and it’s always a complete panic to get […]
Trade Shows Part 7 – It’s All in The Follow Through
Just like a tennis or a golf swing, you only hit your target with a great follow through. I’m writing this about a month after that disgraceful convention of lazy sales people , and I’ve been tracking the follow-up by same. Let’s see how they did. One week out I had a form email from […]
Trade Shows Part 6: Stupid Mistakes
Here are some stupid trade show mistakes: Massages: This seems like such a nice thing. Who doesn’t need a massage after a day at a noisy crowded show? It’s easy. Just hire a local massage firm to set up a few chairs and they’ll line up. So here’s the dumb part: Have you ever tried […]
